WhatsApp Marketing Case Studies

See how leading brands use Chatarmin to turn WhatsApp into a successful marketing and retention channel.

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Featured Case Studies

In-depth insights into our most successful customer stories.

Company logo
Case study visual

30.000

Tickets per month

>45%

Automation Rate


How Zelesta handles 30,000+ tickets per month with ArminCX and fully automates over 45% of them

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15K

WhatsApp Subscribers

>90%

Open Rates


How Marc O'Polo reached over 15,000 customers via WhatsApp within just a few weeks.

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19.34x

Return on WhatsApp Spend

78.8%

Open Rate


How waterdrop® achieved a 19.3x ROI with two WhatsApp campaigns in 24 hours.

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€1M+

Total WhatsApp Revenue

29.6x

Return on WhatsApp Spend


How Smilodox generated over €1,000,000 in revenue via WhatsApp and won the Chatarmin Revenue Award.

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€69,264

WhatsApp Revenue

61.5x

Return on WhatsApp Spend


How OLAKALA® achieved €69,264 in WhatsApp revenue at a 61.5x ROI during Black Week.

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€60,619

WhatsApp Revenue

30.8x

Return on WhatsApp Spend


How Duschbrocken generated over €60,000 in revenue with a single WhatsApp campaign.

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€358,100

WhatsApp Revenue

258.6x

Return on WhatsApp Spend


How Trendt Vision achieved €358,100 in WhatsApp revenue at a 258.6x ROI on Black Friday.

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€14,593

WhatsApp Revenue

31.1x

Return on WhatsApp Spend


How Sallys Welt generated €14,593 in revenue at a 31.1x ROI via WhatsApp during Black Week.

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€452,034

WhatsApp Revenue

246.7x

Return on WhatsApp Spend


How snushero generated over €452,000 in revenue via WhatsApp in just 5 months.

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€102,978

WhatsApp Revenue

542.3x

Return on WhatsApp Spend


How TATES achieved €102,978 in revenue at a 542.3x ROI with an X-MAS WhatsApp campaign.

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€163,983

WhatsApp Revenue

13.5x

Return on WhatsApp Spend


How bedrop generated €163,983 in WhatsApp revenue in 4 days and won the Chatarmin Revenue Award.

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Live in just a few weeks

From setup to first conversion. Here's how you launch with Chatarmin.

1

Phase 1

Onboarding & Integration

CRM & Shop connected

2

Phase 2

First Flows live

Collect leads from day 1

3

Phase 3

First Campaign live

Newsletter to your audience

4

Phase 4

Automation is running

Flows, AI & Campaigns active

Ongoing

Optimize & Scale

New Flows, A/B Tests, Growth

What 450+ Brands say about Chatarmin

Real stories from founders, marketing leads and customer service managers.

We tried other tools before, but switched to Chatarmin because they have the best value for money on the market.

Robin Jenicke

Founder & CEO

Founder & CEO
We can now reach our customers in a truly segmented way and send messages much more cost-efficiently.

Michelle Carstens

CRM Manager

CRM Manager
Whatever problem you have or idea you come up with, a week later the idea is live or the problem is solved in less than 24 hours.

Tobias Pawlik

Co-Founder & CEO

Co-Founder & CEO
The value for money is the best we could find on the market.

Christian Fenner

Co-Founder & CMO

Co-Founder & CMO
You reach significantly more customers and the open rates compared to newsletters are just epic.

Tabea Schlachtenberger

Founder & CEO

Founder & CEO
Now is the right moment to get into WhatsApp and use the potential that's sitting right there.

Mona Adelmann

Email Marketing Manager

Email Marketing Manager
You can feel the drive of a very young team that really means it. The support is top notch.

Simon Seiser

Founder & CEO

Founder & CEO
WhatsApp marketing is massively underrated. It's now one of our top marketing channels.

Victor Horst

Founder

Founder
Once your acquisition is running and you start thinking about retention, just try it. The open rates speak for themselves.

Tim Lamprecht

Founder

Founder
I've tried them all. I've got every demo with every company you can think of. But these guys, they just have it all.

Tom Ouweneel

CMO & Co-Founder

CMO & Co-Founder
I'd give Chatarmin a 10 out of 10 and recommend every brand to try WhatsApp marketing with them.

Lisa Straube

CRM Manager

CRM Manager
We add Chatarmin on top of email retention to generate additional sales through WhatsApp campaigns. It works.

Maurice Prüßner

Founder & CEO

Founder & CEO
I can coordinate the tools so that not everything hits the same customer at the same time. I decide when and how they get reached.

Sven Pristat

CEO

CEO
We see open rates up to 80 percent and a ROAS of over 12 in Q4. Anyone who does email marketing dreams of numbers like these.

Yasin Kastas

Head of Brand & Customer Engagement

Head of Brand & Customer Engagement
Chatarmin was genuinely up for it and wanted to solve our problems. Not like the big providers, where there's a lot of talk but nothing actually gets done.

Sabine Horner

Head of Online-Marketing

Head of Online-Marketing

What our customers achieve with Chatarmin

The average results of over 450 brands that work with Chatarmin every day.

450+

Active Brands

Over 450 e-commerce brands use Chatarmin every day for WhatsApp marketing, flows and customer communication.

>80%

Average Open Rate

Over 80% of all recipients open WhatsApp messages. Far more than any other digital channel.

>15%

Average Return on WhatsApp Spend

On average, our customers achieve a 15x return on their WhatsApp campaign investments.

Hundreds of success stories.

Trusted by the biggest names in the industry

€220,942

Revenue from Black Week Campaign


Mozart Bett uses WhatsApp for high-AOV sales. €220,942 in revenue during Black Week, without burning the channel with discounts. Premium furniture, premium conversion.

Premium Furniture
mozartbett.dePremium Furniture

€225,875

Revenue from 30 Days of WhatsApp


YFM® built WhatsApp into a reliable revenue driver within a single month. €225,875.64 in 30 days — a new channel with measurable output.

Fashion & Lifestyle
yfm.deFashion & Lifestyle

285.2x

Return on WhatsApp Spend


Rain Couture turns every new subscriber directly into revenue. The WhatsApp Welcome Flow delivers a 285.2x return on spend. Set it up once, and conversion runs automatically.

61.9x

Return on WhatsApp Spend


With their Black Week WhatsApp newsletter, MyWellness generated €144,290 in revenue at just €2,329 in costs. A 61x return on every euro spent.

Premium Wellness
mywellness.dePremium Wellness

169.8x

Return on WhatsApp Spend


DR. VIVIEN KARL gives their WhatsApp community pre-access to the Black Friday sale. The result: 169.8x return on spend. Loyalty translated directly into revenue.

Beauty & Skincare
drvivienkarl.deBeauty & Skincare

€157,000

Revenue from Abandoned Checkout Flow


Luxusbetten24 recovers abandoned carts via WhatsApp. A single abandoned checkout flow generated over €157,000 in additional revenue. Automated, with no extra ad spend.

luxusbetten24
luxusbetten24.dePremium Furniture

€112,000

Revenue from Welcome Flow


Cusbclo pays back its WhatsApp list immediately. The Welcome Flow generates over €112,000 in revenue before the first newsletter even goes out.

Fashion
cusbclo.deFashion

256.5x

Return on WhatsApp Spend


myDartpfeil combined a 2-for-1 pre-sale campaign with WhatsApp and achieved a 256.5x return on spend. Scarcity, timing, and direct outreach as conversion drivers.

Sports & Leisure
mydartpfeil.deSports & Leisure

99x

Return on WhatsApp Spend


ELFBAR celebrated their 2-year anniversary with a single WhatsApp campaign and achieved a 99x return. A loyalty moment translated into revenue.

Consumer Goods
elfbar.deConsumer Goods

128,7x

Return on WhatsApp Spend


Wajos turns every new subscriber into revenue right away. The WhatsApp Welcome Flow delivers a 128.7x return on spend, fully automated from the very first touchpoint. Set it up once and the conversion runs on its own.

121,5x

Return on WhatsApp Spend


Naughty Nuts ran its Early Bird campaign exclusively on WhatsApp and pulled back a 121.5x return on spend. Direct outreach, clear scarcity, instant conversion. A channel that beats every other one.

€135.000

Revenue from Welcome Flow


Tales & Tails earns its WhatsApp list back right away. The Welcome Flow generates €135,000 in revenue before the first campaign even goes out. Automated conversion from the very first touchpoint.

Pet & Animal care
talesandtails.comPet & Animal care

€98.230

Revenue from 5 Black Week Campaigns


Statement Clothing runs WhatsApp systematically, not sporadically. Five coordinated campaigns during Black Week brought in €98,230 in revenue. No lucky break, but a predictable revenue channel.

statementclothing

75,3x

Return on WhatsApp Spend


VETAIN proves that WhatsApp success is repeatable. Three campaigns, three strong returns, up to 75.3x on every euro spent. Restock after restock, the community converts straight into revenue.

Pet & Animal care
vetain.dePet & Animal care

What our customers appreciate about Chatarmin

Fewer tools, faster go-live, better results. Here’s what they value most.

Deep integrations & customised workflows

Shopify, Klaviyo, Xentral, Zendesk, WhatsApp & Co – everything seamlessly connected. No more jumping between tools.

Personal support via Slack

"It feels like we are the only customer." Onboarding, migration & ongoing support via Slack Connect.

Shape the roadmap together

Feature requests? They are prioritised – often even contractually assured.

Clear calculable pricing

Flexible contracts, transparent costs, proof of concept possible. No unpleasant surprises.

Smooth transition guaranteed

Our migration was completed in 3 days – without stress.

Made for DACH

German support, DE-hosting, deep ERP integrations, DE/EN/FR. No global solution with local gaps.

And many, many more

Across every industry, new brands join every day.

87,5x

Return on WhatsApp Spend

Matchaland ran its pre-order exclusively on WhatsApp and pulled back an 87.5x return on spend. Early access, clear scarcity, direct conversion. The community buys before the product is officially live.

Matchaland

matchaland.de

78,9x

Return on WhatsApp Spend

SALZWASSER celebrated its 5-year anniversary with a WhatsApp campaign to its own community. At just €105 in sending costs, a 78.9x return came back. Loyalty that translates directly into revenue.

SALZWASSER

salzwasser.com

2,84x

Campaign ROAS

nucao acquires new WhatsApp contacts via Meta Ads and turns them into product testers and loyal customers. WhatsApp becomes both a lead and retention channel in one — more personal than any newsletter.

nucao

nucao.de

13,9x

Return on Ad Spend

BitterLiebe ran exclusive offers over WhatsApp during Bitter Month and achieved a 13.9x ROAS at an 85.4% open rate. An additional channel to reach the loyal community directly.

BitterLiebe

bitterliebe.com

40,7x

Return on WhatsApp Spend

VITAFORM gave its WhatsApp community early access to the presale during Black Week month. €48,792 in revenue at a 40.7x return. Early access as a lever that lets loyal customers buy first.

VITAFORM

vitaform.de

€12.077

Additional Revenue in 30 Days

Farben Löwe let WhatsApp AI take over customer conversations and generated €12,077 in additional revenue in 30 days. Automated consulting that sells directly.

Farben Löwe

farbenloewe.de

€75.000

Revenue in 2 Months

MeubelBaas set up WhatsApp in 10 minutes and generated over €75,000 in revenue in just two months. Minimal effort, maximum output. That's how easy it is to launch a new channel.

MeubelBaas

meubelbaas.nl

€49.060

Revenue from Black Week

T1TAN activated its community during Black Week via WhatsApp and generated €49,060 in revenue. Direct outreach to fans instead of expensive reach through ads.

T1TAN

t1tan.com

73,4x

Return on WhatsApp Spend

Majescats used World Animal Day for a WhatsApp campaign to its cat community. Result: €14,203 in revenue and a 73.4x return on spend. An occasion that fits the audience perfectly.

Majescats

majescats.de

37,9x

Return on WhatsApp Spend

Kloster Kitchen drove €18,026 in revenue through a single WhatsApp campaign and achieved a 37.9x return. A direct line to the community instead of wasted reach in an overcrowded inbox.

Kloster Kitchen

klosterkitchen.de

39,7x

Return on WhatsApp Spend

ARCTA tied a giveaway to WhatsApp and pulled back a 39.7x return on spend. Playful mechanics, real phone numbers, direct conversion right after.

ARCTA

arcta.de

€5.312

Revenue from WhatsApp Retargeting

uandu used the 24-hour window for smart WhatsApp retargeting and pulled €5,312 in revenue from minimal spend. Precise segmentation instead of a spray-and-pray approach.

uandu

uandu.de

81,9x

Return on WhatsApp Spend

Alpurial sells premium horse supplements via WhatsApp. A single campaign delivered an 81.9x return on spend. Proof that WhatsApp converts directly even at high average order values.

Alpurial

alpurial.de

13,4x

Return on WhatsApp Spend

PAPER & TEA brought its premium tea world directly to its community via WhatsApp. A 13.4x return on spend at an 83.2% open rate. A channel that fits the curated brand world.

PAPER & TEA

paperandtea.com

18,1x

Return on WhatsApp Spend

feschi tested WhatsApp as a new campaign channel and pulled back an 18.1x return on spend. A solid start with a clear upside as the list grows.

feschi

feschi.de

€22.000

Revenue from WhatsApp Campaign

COSLINE Cosmetics generated over €22,000 in revenue from a single WhatsApp campaign. Beauty thrives on closeness, and WhatsApp delivers exactly that.

COSLINE

cosline.de

48,2x

Return on WhatsApp Spend

BODY IP ran its own Body IP Weeks via WhatsApp and achieved a 48.2x return on spend. A second restock campaign followed with 32.9x. WhatsApp as a predictable revenue driver, not a one-off effect.

BODY IP

bodyip.de

30,1x

Return on WhatsApp Spend

ONNI ran its Black Week sale via WhatsApp and achieved a 30.1x ROAS. No Meta cost markups, full ROI transparency, maximum reach at minimal spend.

ONNI

onni.de

28,1x

Return on WhatsApp Spend

feey went all-in on WhatsApp instead of email for its advent calendar presale. A 28.1x return on spend, 81.2% open rate, and high average order value. A personal channel for a personal product.

feey

feey.ch

28,5x

Return on WhatsApp Spend

edubily launched a time-limited VIP campaign via WhatsApp, going live in under 24 hours. A 28.5x return on spend at a 75.9% open rate. Speed and precision as conversion drivers.

edubily

edubily.de

€42.073

Revenue from Black Week

Hunderunde used Black Week for a WhatsApp campaign to its dog community and pulled in €42,073 in revenue. One occasion, one message, direct revenue.

Hunderunde

hunderunde.de

€20.764

Revenue from Black Week

SEPP'Manufaktur from South Tyrol brought its specialties directly to its community via WhatsApp during Black Week. €20,764 in revenue from a single campaign. Craftsmanship meets direct sales.

SEPP'Manufaktur

sepp-manufaktur.com

69,5x

Return on WhatsApp Spend

Hansegrün hit the ground running with its very first WhatsApp campaign. €10,495 in revenue at €151 in costs — a 69.5x return from the very first send. That's what a great channel launch looks like.

Hansegrün

hansegruen.de

Try It Yourself

Tap the button if you're on your smartphone. Scan the code if you're on desktop.

Try it now (mobile)

Test WhatsApp Yourself on Your Smartphone

Try our WhatsApp flow to experience first-hand how WhatsApp works from your end customer's perspective.

Test WhatsApp Yourself on Your Smartphone

Honest Feedback, straight to the point.

From founders, marketing and service teams.

Philipp Riedl

vetain

vetain logo
All channels, one AI — including ERP integration with billbee and hands-on customer support with the founders on Slack Connect. WhatsApp Marketing and email included. Switching from Gorgias to armincx was a no-brainer for us.

Nico Schlomm

Onemate

Onemate logo
Finally an AI workflow builder built for the DACH ecom space.

Christoph Lung

Duschbrocken

Duschbrocken logo
armincx integrates with our entire tech stack and even automates Asana tickets for our logistics team. I'm seriously impressed by this tool.

Dominik Englputzeder

myHarry

myHarry logo
Honestly, we're blown away by this tool. It's exactly what we needed.

Eren Karacabay

vitabay

vitabay logo
Finally an AI that doesn't hallucinate.

Finn Fleischer

FarbenLöwe

FarbenLöwe logo
POV how to scale ecom business to 20M with 2.5 FTE in CS.

Joshua Vedder

Smilodox

Smilodox logo
We love and use Chatarmin at Smilodox.

Mathé Booij

meubelbaas

meubelbaas logo
The marketing we can do with Chatarmin is insane and gives us a great return on investment.

Oguzhan Soylu

Bems Home

Bems Home logo
Effective CRM upgrade — great features and top-tier support.

Benjamin Porten

Naughty Nuts

Naughty Nuts logo
Chatarmin wins with a transparent pricing structure that gives us full control. The done-for-you package saves us an enormous amount of time and stress — we benefit directly from the team's best practices and experience.

Julian Klewes

PAUL VALENTINE

PAUL VALENTINE logo
Chatarmin: the game-changer for WhatsApp Marketing — more affordable and more capable than HelloCharles.

Tobias J.

Braun Büffel

Braun Büffel logo
Intuitive to use and fast support.

Marisa Boese

DR. VIVIEN KARL

DR. VIVIEN KARL logo
Setup is quick and straightforward. In terms of value for money, Chatarmin is the best WhatsApp Marketing provider out there. The Klaviyo integration is excellent.

Matthias Leibitz

T1TAN

T1TAN logo
Great tool. Integrates with our entire tech stack.

Jakob Graf

HANS Brainfood

HANS Brainfood logo
Easy integration with Shopify and Klaviyo, straightforward technical setup. Direct customer reach with open rates above 85% and a massive ROI on WhatsApp spend. Perfect for top customers and as an exclusive sales channel.

Lisa Krapinger-Ruether

NEOH

NEOH logo
Chatarmin helps us reach our customers with news and promotions faster and more effectively than ever before.

Florian Wimmer

Purora

Purora logo
Efficient tool with versatile features, fast integration, and a highly competent team.

Marc Schuler

MoleQlar

MoleQlar logo
Chatarmin has built an extremely powerful and comprehensive WhatsApp Marketing platform. Compared to some of the larger competitors, Chatarmin stands out with better functionality and a lower price point.

Florian Walz

snusHERO

snusHERO logo
The best marketing tool of 2025! Chatarmin has made scalable customer reach via WhatsApp a reality.

André Jonker

Mozart Bett

Mozart Bett logo
Impressive software and a strong team!

Felix T.

Rudelkönig

Rudelkönig logo
Smooth implementation and great collaboration.

Julian Peier

SizzleBrothers

SizzleBrothers logo
A super motivated team that makes working together genuinely enjoyable!

Florian Bein

bedrop

bedrop logo
Very happy with Chatarmin — outstanding engineering team!

Pauline Broda

emma & noah

emma & noah logo
The best value for money out there!

Adrian Schnoewitz

Besser im Glas

Besser im Glas logo
The best WhatsApp tool on the market.

André Pavic

waterdrop

waterdrop logo
Fantastic support & solid integration with Klaviyo!

Frequently Asked Questions About WhatsApp Marketing

Everything you need to know about WhatsApp marketing and Chatarmin's WhatsApp marketing tool.

Most customers go live within 1–3 days. The full setup including flows typically takes 1–2 weeks. Our CSM actively handles the build — you don't have to configure anything yourself. After setup, your flows run automatically.

No. WhatsApp and email reach different audiences with different behaviour. The Klaviyo sync ensures customers aren't messaged via email and WhatsApp at the same time. WhatsApp is especially effective for email non-openers: customers who ignore your emails can be reliably reached on WhatsApp.

We can go live the same week. You'll see first results with your very first campaign. Abandoned cart flows kick in from day one.

Yes. Chatarmin covers both sides: WhatsApp Marketing for campaigns and flows, and armincx for automated customer service via WhatsApp and all other channels. Both products run on the same number. Your customers message you on WhatsApp, buy through a flow, and get support inquiries answered automatically. All in one tool.

Yes. Chatarmin is ISO 27001 certified, with servers located in Frankfurt. Every consent is stored with a timestamp and can be verified at any time. Double opt-in is technically enforced — you can't message contacts without their active consent.

WhatsApp is the most-used messenger in Germany, Austria, and Switzerland. Over 90% of the population uses WhatsApp daily. 450+ brands in the DACH region actively use Chatarmin. The opt-out rate is below 0.2%, because customers perceive the messages as relevant.

Yes. We offer native integrations for almost all E-Com tools. The Shopify integration is set up in under 2 minutes. Klaviyo segments are directly usable in Chatarmin, and opt-ins flow back into your email tool automatically. All without tech skills or a developer.

No. WhatsApp requires a separate, channel-specific double opt-in. Existing numbers from your CRM can't be messaged directly. You collect opt-ins via website pop-ups, a checkout checkbox, QR codes on package inserts, or thank-you page widgets.

Ready for your success story?

Start with Chatarmin now and use WhatsApp as your most powerful marketing channel.